CVB Wins Awards

Published on October 25, 2021

The Merriam Visitors Bureau brought home two marketing awards from the Kansas Tourism Conference in October. The Merriam Visitor Guide won best in-house guide (medium budget) for the fourth straight year, and the new website, www.exploremerriam.com won for best online media.

A record number of entries were submitted from destinations across the state this year and judged by a panel of tourism and marketing professionals before the conference. Judges' comments about Merriam's entries speak to the quality content, visual appeal and helpful information of Merriam's communication pieces.

Judges' comments for the visitor guide include:

• Love the cover! I love the kids’ games in the guide-how cool!
• Love the strategic moves you made to accommodate both the community and advertisers due to the pandemic. The easy to see buttons on the landing page are great - allowing visitors the easiest methods through which to request a guidebook! The colors and design are lively and refreshing - always a good one, Merriam!
• Lots of useful content, well organized.
• Love the cover! Interactive kids game really got my vote!!!
  
  

The website also received high praise from judges!

• Thanks for the stats! Tabs up front make it easy to navigate!
• Thank you for the stats on the increase of your page views!! Love the "locally made" tab!!! Visitors Guide button at top of page and VERY VISIBLE! Good job! Great sweat equity in this project, I'm sure.
• LOVE the new website design! It is super easy to navigate, highly engaging visuals, and colors.
• Great site. Robust content, easy to navigate.